What is sponsorship+?
Sponsorship+ is a solution that allows advertisers to maximise their affiliation with a podcaster by not only running a traditional show sponsorship but also using a condensed version of the sponsor read (as a 30-second ad) to run across our wider network of relevant shows.
Which podcasts offer spons+?
Short answer: all shows that are eligible for sponsorships. There are no specific technical limitations that a show has to meet to qualify. It is more determined by what shows advertisers are willing to buy this format on.
But, some shows have opted out for various reasons. In those cases they aren’t available to book in the self-serve UI
How does it work?
A sponsorship+ booking consists of 2 general elements
The sponsorship - Same as any sponsorship campaign..
The creator-read audio ad - The creator will record a talent voiced ad message that advertisers can air in the same market during the same time period as the sponsorship
What does it cost?
The sponsorship - Same as any sponsorship campaign.
The creator-read audio ad - The advertiser decides how much budget they want to spend on the ads part. But almost all podcast have a minimum spend limit to make it worth while for them
How can I book this format?
Step 1 - Find podcasts to include in the campaign proposal
Step 2 - Select the date periods they want to sponsorship to run
Step 3 - Select the podcasts where to use spons+ and what budget to spend on each (targeting comes later)
Step 4 - Submit the proposal
Step 5 - Refine the targeting of the ad